Why VT? – Part 4 – Know The Game
Let’s face it, without language, we would be back in the stone ages. How would we explain the challenges we are having to our doctor? How would we understand history without a written form of communication? Even the device you’re reading this on uses language, numeric code, and algorithms to change screens, to switch from program to program, and to communicate with other devices. Without written language, we would be reliant upon the spoken word, stories passed down from father to son, from mother to daughter, and from neighbor to friend. We use written language to communicate, to document, to educate, and unfortunately to manipulate. Consider this:
For dinner tomorrow night something very tasty will be served. And for your benefit, because your health is the top priority, your meal is guaranteed to be cholesterol free, contain zero saturated fat, zero polyunsaturated fat, zero monounsaturated fat, contains absolutely no sodium, and above all that is gluten free!
Sounds healthy, right? When presented in the correct light, when the best attributes are put forward and the negative aspects buried under jargon, most things look good. Marketing geniuses have been working this angle for years and in many ways, it proves advantageous. You’ve been shown the angle that catches your attention and more importantly the angle that they want you to see, and because we all want to be health conscious we have no reason to question the perspective; in fact, we welcome it. But there is a problem embedded deep in our acceptance and excitement about our meal, and that is that you’ve only been told you half the story. All the italicized facts about tomorrow’s meal are true and factual. Unfortunately, because of the perceived value, most of us accept that our meal will be healthy without engaging our intellect long enough to consider what we’re not being told.
Enjoy your pound of sugar.
Now apply this principle of omission back to the Vision Therapy conversation; specifically, the comment that is often made about costs and our willingness to ‘take your money‘.
Vision Therapy can be expensive, let’s be clear on that. So, too, can airline travel, strabismus surgery, a double iced latte, car insurance, filet-mignon dinners, filling your gas tank, and a family trip to your local amusement park. Nowadays, everything costs money. Lots of money. It’s always a bit comical to me when a naysayer balks at the cost of our services, as if to somehow imply that other medical interventions are free. All medical professionals fee for their services, it’s how it works. So why the implication that VT’s fee for service structure is somehow outrageous or an attempt at extortion? Doesn’t make sense.
To be fair, money is important to all of us. How much we make, how much we spend, will we have enough to pay our mortgage, to feed our kids, and maybe take that much-needed vacation. The thought process, on some scale, seems fairly universal. Just as with our sugar situation, naysayers want you to remain focused on the money, and not on the benefits of Vision Therapy. They are asking you to look at the perspective that has potential to affect us all, money, and are using that to steer you away from leaving their office.
Why, you ask?
Because they have bills to pay too.
Instead, try to focus on the benefits of the services and understand how they will help your child. Speak to other parents who can offer a perspective on their experience with Vision Therapy. Work to understand that there are many aspects to making a decision and the perspective of the naysayer who tried to steer you away is but one. Always remember too that when it comes to helping our kids, money should not have the final say. At the end of the day, whether you enter a VT program, or some other treatment plan, you’re going to pay. After all, money is a constant in most decisions these days. Better to choose what you feel is best based on possibilities for your child’s success.
Money needs to remain a separate issue.