36 seconds…

Whether or not you fully grasp the importance of the event, it’s difficult to hold back a smile when watching the now world-famous baby Piper look through her glasses for the first time.  Piper, in a mere 36 seconds, conveys a message both loud and clear that her first optometric endeavor was a success.  She sees clearly, she smiles, she’s amazed. Any questions?

In case you’ve not yet witnessed her cuteness, please feel free to add to her total views!

Click here to meet Piper’s optometrist, Dr. Josiah Young.

At last look, Piper’s video has had over 30 million views. She has been featured on CNN, is front page news on the American Optometric Association’s Website, and reportedly has been featured by over 400 news media outlets around the world, including in her hometown. Not bad for a toddler from Ohio, right?  Piper’s continued success should be celebrated, and hopefully, her story continues to spread like wildfire.  It’s a story that needs to be told, and without even saying a word, she tells it beautifully.

InfantSEE® recently celebrated their 10th anniversary, and while there was much cause for celebration, there may be no greater gift around than the one Piper delivered. Ask anyone involved, kids like Piper are the reason they do what they do, and most likely the very reason InfantSEE exists. You see, for the last 10 years, InfantSEE® has been making it possible for children to receive their first eye exam before their first birthday – free of charge.

Yes, you read that right. Free of charge.

This from the InfantSEE website:

InfantSEE®, a public health program, managed by Optometry Cares® – the AOA Foundation, is designed to ensure that eye and vision care becomes an essential part of infant wellness care to improve a child’s quality of life. Under this program, participating optometrists provide a comprehensive infant eye assessment between 6 and 12 months of age as a no-cost public service.

To those of us in the business, the need for early eye exams is clear – pun fully intended. Beyond seeing clearly, there’s health checks, there’s visual developmental milestones to be monitored, and as Piper learned, there’s a really cool pair of glasses which make mom and dad all the more fascinating. The American Optometric Association does a beautiful job of detailing the importance of infant vision on their website.

Piper has reminded us all of how important vision really is, and how amazing life is when vision works well. Granted, she threw in some undeniable cuteness, but her message is clear:  Optometry is something beyond wonderful, InfantSEE is immensely valuable, and babies need their eyes checked too. And all this in just 36 seconds.

Thanks, Piper! 🙂




Posted on July 16, 2015, in From My Perspective.... Bookmark the permalink. 4 Comments.

  1. Thanks for the post and the link to InfantSEE, a program of Optometry Cares-the AOA Foundation. Earliest identification and earliest intervention is so critical in the early years.


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